Branded Calling: How to Stop Your Business Calls from Being Marked as Spam
Stop Losing Business Calls to Spam Filters
Businesses rely on phone calls to connect with customers, but unanswered calls are becoming a major problem. With the surge in robocalls and phone scams, most people hesitate to answer numbers they don’t recognize. If your business calls show up as UNKNOWN CALLER or Potential Spam, your customers aren’t ignoring you—they’re avoiding what they assume is another scam.
The Call Avoidance Epidemic: The Hard Facts
According to First Orion, 94% of unknown calls go unanswered, and 80% of consumers only pick up calls from numbers they recognize. This isn’t just a trend—it’s a direct response to the 50 billion robocalls Americans receive annually.
Even legitimate business calls—such as appointment reminders, order confirmations, and billing updates—get ignored when they appear as spam. As a result, businesses that depend on outbound call centers or customer support teams lose critical opportunities to connect with clients.
The Cost of Unanswered Calls
When customers don’t answer your calls, your business suffers. Studies show that missed calls lead to:
- Lower conversion rates – Sales teams struggle to reach leads, reducing revenue.
- Higher customer churn – Unanswered renewal calls lead to contract cancellations.
- Inefficient service delivery – Support teams waste time leaving voicemails that go unheard.
Stat to Know: Businesses lose an estimated $75 billion annually due to poor customer communication, including unanswered calls.
The Solution: Branded Calling
Branded Calling ensures that when you call, your business name, logo, and reason for calling appear on the recipient’s screen. This builds trust, increases answer rates, and prevents your calls from being mistaken for spam.
A First Orion case study found that businesses using Branded Calling saw a 76% increase in answered calls and a 56% boost in customer engagement. Because it enhances trust and prevents spam labeling, this technology benefits industries that depend on outbound calls, including healthcare, finance, and customer support centers.
How Branded Calling Works
Branded Calling uses call authentication technology to verify outbound calls before they reach customers. This process prevents spam flagging and ensures your calls appear as legitimate business communications.
- Caller ID Authentication – Verifies your number and prevents mislabeling as spam.
- Business Name & Logo Display – Builds trust and improves recognition.
- Call Intent Messaging – Shows customers why you’re calling (e.g., “XYZ Bank – Fraud Alert”).
What Customers Are Saying
We used to struggle with customers ignoring our calls
“We used to struggle with customers ignoring our calls, thinking we were spam. Branded Calling completely changed the game for us. Now, customers answer on the first ring.”
– Sarah K., Customer Support Manager
Our answer rates have skyrocketed
“Since implementing Branded Calling, our answer rates have skyrocketed. Customers are no longer hesitant to pick up the phone, and our sales team has seen a major boost in conversions.”
– John M., IT Director
The Risks of Ignoring Branded Calling
If your business fails to adopt Branded Calling, you risk:
- Lost Revenue – Sales teams struggle to connect with leads.
- Damaged Reputation – Calls marked as spam erode customer trust.
- Regulatory Compliance Issues – STIR/SHAKEN authentication is now required for many businesses.
Case Study: Branded Calling in Action
A national financial services provider implemented Branded Calling and saw a 42% increase in answered calls. Within months, they also experienced a 30% reduction in customer complaints about missed calls and a boost in client retention.
How to Implement Branded Calling in Four Steps
Step 1: Evaluate Your Current Caller ID Reputation
- Check if telecom providers flag your number as spam.
- Analyze answer rates and voicemail engagement.
Step 2: Register Your Business Number
- Work with a call authentication provider to verify your number.
- Ensure compliance with STIR/SHAKEN regulations.
Step 3: Activate Branded Calling Features
- Enable branded caller ID with your business name and logo.
- Add call intent messaging to provide context before customers answer.
Step 4: Monitor & Optimize Performance
- Track answer rates and adjust branding elements for better engagement.
- Regularly update call data with telecom providers.
