Insights From Communication Professionals
Seven Steps for a Successful Digital Experience
Seven Steps for Creating a Successful Digital Customer Experience The digital experience is becoming more and more important. Luckily, there are easy seven steps you can take to transition your customer experience from dated to digital. 1. Take responsibility Who is ultimately responsible for customer engagements: the CEO, sales director, marketing director, customer service director? If this […]
Bringing the Customer Experience into the Digital Age
Bringing the Customer Experience into the Digital Age Today’s customers shop online. They check their healthcare test results online. They text, tweet, or use a browser to make reservations at hotels, airlines, and car rental agencies, and to purchase tickets to sporting or cultural events. They check into hotel rooms and airline flights online. […]
Impact of IoT on Customer Experience
Understanding the Impact of IoT on Customer Experience The Internet of Things (IoT) can improve your customer experience today while also having a significant impact on improving it in the future. And Towner Communications can help. “How does that work?” you ask. Become a customer-centric organization Well, to succeed in today’s business world, companies need to […]
Key To Effective Digital Customer Experiences
Key Ingredients for Effective Digital Customer Experiences To achieve maximum competitive advantage, a digital customer experience strategy must be built on four key elements: Personalized experiences, quick response times, relevant information, proactive experiences. Personalized experiences Potential customer enquiries can come from anywhere. Being truly digital means enabling customers to connect the way they want, when they want, […]
