Boost Your Business Communications with Effective Automated Call Routing
Customer service automation is an excellent tool to simplify processes and free up your team to concentrate on customer interactions. In fact, Gartner forecasts that by 2025, 85% of companies will ramp up their use of automation.
If you haven’t yet integrated automation in your contact center and communication strategies, you might be missing out. A key component of this automation is automated call routing.
Why might this technology outperform human operators in delivering personalized customer service? Let’s explore how automated routing functions and why it’s essential for your business.
Key Points:
- An automated call routing system ensures calls are directed to the right agents in your contact center.
- It operates on preset rules to assess, queue, and assign calls effectively.
- Today’s contact center technology allows effortless setup and customization of your call routing system.
- Implementing automatizations leads to more satisfied customers, reduced call abandonment, and a boost in team productivity.
Understanding Automated Call Routing: What It Is and How It Works
How Does Automated Call Routing Work?
The process of automated call routing involves three key stages:
- Call Qualifying First, your system has to determine your callers’ reasons for contacting you. The automated call routing service can do this with an interactive voice response system. With IVR, callers select an option from a menu using either their keypad or a vocal response. Additionally, you can also qualify calls with information from the caller ID, your customer relationship management software, and which business number the person called. For example, a call from a certain area code might indicate a caller is more likely to speak a specific language.
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Call Queuing Once the call’s purpose is clear, the system places the caller in a relevant queue. They remain on hold until an agent from the appropriate department is available to take the call.
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Call Distributing Automated call routing does more than direct calls to the right department. Using the information gathered in the qualifying phase, the system uses predefined rules to transfer the call to the agent best equipped to handle the caller’s needs.
What Types of ACR Rules Can You Implement?
The rules you establish dictate which agents receive calls, enabling you to deliver superior customer service.
Round-Robin Routing This method distributes calls evenly among your agents. Automated call routing software cycles through a list of agents, assigning each one a caller in sequence before starting the cycle anew.
Uniform Routing Similar to round-robin, uniform routing aims to balance the workload fairly. However, it directs calls to the agent who has been idle the longest or who has the least amount of talk time, helping to prevent team burnout.
Time-Based Routing This approach routes calls to agents in the same or a nearby time zone as the caller. Ideal for businesses serving national or international markets, it ensures that callers interact with agents who are likely awake and available.</p>
Skills-Based Routing Enhance your first-contact resolution rates with skills-based routing. This system routes calls to agents with the specific skills and authority needed to resolve more complex issues, reducing the need to transfer the call multiple times.
VIP or Relationship-Based Routing VIP routing prioritizes certain high-value customers, ensuring they receive prompt attention. Additionally, you can assign dedicated relationship managers to specific customers who merit extra care, optimizing service for those who contribute the most to your profits.
AI-Assisted Predictive Behavior Routing Leverage artificial intelligence to refine how calls are routed. Using machine learning algorithms, your system can predict which agent is best suited for a caller based on live and historical data. This insight also helps in recognizing and rewarding top-performing agents.
What Are the Benefits of Automatization
Automated call routing offers several key advantages for your organization.
Happier Customers Automated call routing helps resolve customer issues faster and enhances overall interactions with agents. This results in shorter wait times and often leads to higher customer satisfaction ratings.
More Productive and Efficient Workforce Automated call routing alleviates common problems like idle agents and overworked team members, which can lead to employee burnout and high turnover rates. By optimizing workflows with this technology, you can foster a more engaged and productive workforce.
Additionally, your contact center software continuously records performance stats and provides an intuitive dashboard for easy analysis. Insights gained from this data help you refine your call routing rules and schedule your team more effectively, boosting overall operational efficiency.
Reduced Call Abandonment Rates Callers who hang up due to long wait times might seek services from your competitors. By enhancing the customer experience with automated call routing, you can decrease the number of abandoned calls, reduce the need for callbacks, and ultimately lower customer churn.
How Can You Quickly Implement Automated Call Routing?
Automated call routing comes packed with features your customers will appreciate. Thankfully, you don’t need to search for new software to integrate into your contact center to enjoy these benefits. Leading cloud contact center solutions already include advanced call routing capabilities.
Contact us to learn how Towner’s Contact Center simplifies the implementation of automated call routing.