Important SMS (Texting) Policy

URGENT MEMO

Dear Partner,

The purpose of this notice is to inform you of policy changes to Elevate SMS and Company Messaging services.


Issue:

Elevate SMS service, including Company Messaging, has been designed and provisioned for person-to-person messaging, meaning sending/receiving one message at a time with two-way (back and forth) communication between two human users. Bulk outbound SMS campaigns may be classified as SPAM, leading to blockage by mobile operators and potential fees/penalties for businesses.


SMS Policy:

For outbound SMS campaigns (bulk Sales & Marketing, Collections, Billing/Delivery/Misc. notifications & alerts, appointment setting/reminders, etc.), registration with The Campaign Registry or upgrading to Contact Center is mandatory. Customers should register with The Campaign Registry by working with Towner’s Support team to ensure proper provisioning and set-up.

Bulk messaging will result in instant suspension of messaging service until registration with The Campaign Registry or transition to Contact Center. Towner has a “Zero Tolerance” policy on this issue. Admins will also be notified of the policy through the SMS enablement page in the Admin control panel.

Registration with The Campaign Registry incurs costs for Towner, including higher usage fees for sending bulk SMS messages. Towner reserves the right to begin charging you at any time for any such registration, sending of campaigns, or usage fees.


What should you do?

It is imperative that you educate all existing and new users and admins about these new terms and conditions. If you have a use case that requires outbound messaging, please work with the Support team to get them registered with The Campaign Registry or upgraded to Contact Center for optimal experience.

Thank you for your continued partnership.

Thank you,

Towner Communications