The Real Cost of App Sprawl (And How to Fix It)

Welcome to the Wild World of App Sprawl
SMBs love tools—until those tools start costing more than they help.
From Slack to Zoom, Teams to Trello, and Dropbox to Google Drive, most small and mid-sized businesses (SMBs) rely on a Frankenstein tech stack cobbled together over time. What begins as convenient turns into costly chaos. Welcome to app sprawl—and it’s eating your budget, your productivity, and your team’s sanity.
This guide uncovers the true cost of managing multiple third-party apps—monetary, operational, and human—and makes the case for why SMBs need to simplify with all-in-one platforms like Towner’s Intermedia Elevate.
What Is App Sprawl (And Why Should You Care)?
App Sprawl is the uncontrolled proliferation of digital tools and platforms in your organization.
According to Okta, the average mid-sized business uses 88 apps. That’s not efficiency—it’s fragmentation.
Signs of App Sprawl in Your Business:
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Employees switch between 10+ apps to complete daily tasks.
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You’re paying for tools with overlapping features.
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Your team can’t remember where files or conversations live.
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Your IT department spends more time troubleshooting integrations than innovating.
App sprawl isn’t just messy—it’s expensive.
The Real Costs (It’s More Than You Think)
Financial Overspend
Average Cost of Popular Business Apps Per User/Month:
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Slack: $8.75
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Zoom: $14.99
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Microsoft Teams (Premium): $12.00
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Dropbox Business: $15.00
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Otter AI or Grammarly for Teams: $10.00
That’s $60+ per user/month—before you even get to compliance, backups, or support.
Multiply that by 50 employees? You’re shelling out $3,000+ per month on siloed tools.
Productivity Drain
A Harvard Business Review study found that context switching eats up 20–40% of worker productivity.
IT Strain
Each new tool adds pressure:
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More credentials to manage
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More vendor updates
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More points of failure
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Higher risk of compliance violations
IT isn’t saving you time. It’s patching leaks.
Compliance & Security Risks
With fragmented tools come inconsistent policies and increased vulnerabilities. Compliance and audits become nightmares.

Case Study – The Real Cost of Doing Things the Hard Way
A 40-person Kansas City marketing firm, used:
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Zoom for conferencing
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Slack for chat
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Dropbox for file sharing
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Trello for task management
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Teams (barely) for internal meetings
Each team had their preferred platform—creating silos, bloated budgets, and endless confusion.
After migrating to Towner’s Elevate Solution, they:
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Cut their SaaS spend by 38%
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Increased employee productivity by 22%
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Unified communication, archiving, and collaboration in one place
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Streamlined support through Towner’s 24/7 local service
Why Elevate Is Built for SMBs Who Want to Win
Towner’s Intermedia Elevate isn’t just a tool. It’s a strategy.
Included Features (All-In-One Licensing):
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VoIP Business Phones
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Team Chat
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Video Conferencing
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File Backup & Share
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Email & Archiving
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AI Features & Analytics
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Microsoft Teams Integration
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Compliance-Ready Recordkeeping
Benefits:
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Predictable Cost: One bill. One platform.
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Built-In Redundancy: Business continuity included.
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24/7 U.S.-Based Support: Real humans. Real quick.
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Security & Compliance: HIPAA, SOC 2, and more.
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Employee Onboarding Ease: One platform to rule them all.
What You’re Really Buying—Freedom
Freedom from juggling multiple vendors. Freedom from hours lost in disconnected workflows. Freedom from getting nickel-and-dimed by your own IT stack.
And let’s be real: your IT team may love the tools they know—but they’re not always incentivized to challenge the status quo. Sometimes, it takes the C-Suite to ask the hard question:
Are we operating smart? Or just sticking with what’s easy?
A CFO’s Cheat Sheet – Real ROI of Consolidation
Here’s a quick math check:
Your Company: 25 Users
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Using Zoom, Slack, Dropbox, Teams: ~$65/month per user
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Total: ~$1,625/month
Switch to Elevate: ~$30/month per user
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Total: ~$750/month
Net Monthly Savings: ~$875
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Annual savings: $10,500
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That’s a new hire, upgraded equipment, or investment in marketing.
Also consider:
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Reduced support tickets
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Faster onboarding
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Less time wasted in cross-platform confusion

SMB Leadership Checklist: Cut Costs & Eliminate App Sprawl
Use this expanded checklist in your next leadership or operations meeting to guide a meaningful conversation around your technology investments:
Let’s Cut Through the Bloat—Together
Towner makes it painless to figure out what you actually need, and what’s just costing you money. We’ll run a full audit of your communications and collaboration tools and give you a clear roadmap to:
Reduce your monthly spend
Consolidate your vendors
Eliminate duplicate tools
Boost productivity across your teams